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Mystery wines from prestigious sources sold for pennies on the dollar offered by 3 Finger Wine Company. The "3" refers to a farmer, winemaker and entrepreneur who form the three winery owners. A panel of sommeliers, winemakers and restaurateurs assist the choice of wines to be released. A Sonoma County Treasure Hunter Pinot Noir in 2009 is from a preeminent estate on the Sonoma Coast and priced at less than $20.
Associated labels include KitFox Vineyard Wines, Dark Horse Wines and Hoedown Wines. All wines are sold through the online store.