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Mark Tarlov, a founder of Evening Land Vineyards and now the proprietor of Chapter 24 Wines and Maison l,Envoyé, launched Alit with 3,000 cases of Willamette Valley Pinot Noir sourced from seven vineyards from the 2015 vintage. Tarlov chose a different winemaker (Alban Debeaulieu) and enologist (Pierre Millemann) that used for Chapter 24, made by partner and consultant Louis-Michel Liger-Belair of Burgundy.
What makes Alit unique is transparent, direct-to-consumer pricing. That is, having no middlemen and charge the end customer the ex-cellar price for the wine. Alit's team figured out the cost of making wine and arrived at a cost per bottle of $15. The bottle is marked up by $12.35 or 45 percent of the final bottle price that covers utilities, insurance, legal, compliance and marketing costs. Tarlov expects that about 25 percent profit will be left over for the winery.
2015 Alit Willamette Valley Pinot Noir
13.3% alc., $27.45. Inaugural release from an organically farmed vineyard planted in volcanic soil. Wild yeast and whole cluster fermentation. · Moderately light garnet color in the glass. Leading off are aromas of red cherry and dried herbs. Black cherry and raspberry flavors are embellished with flower and herbal notes. Lightly fruited and forward drinking, with fine-grain tannins that create textural interest but stick out a bit at this young age. More enjoyable when tasted the next day from a previously opened and re-corked bottle. Score: 90. Reviewed August 6, 2017 ARTICLE »