Alit Wines

Owner(s) Mark Tarlov
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Alit Wines

Mark Tarlov, a founder of Evening Land Vineyards and now the proprietor of Chapter 24 Wines and Maison l,Envoyé, launched Alit with 3,000 cases of Willamette Valley Pinot Noir sourced from seven vineyards from the 2015 vintage. Tarlov chose a different winemaker (Alban Debeaulieu) and enologist (Pierre Millemann) that used for Chapter 24, made by partner and consultant Louis-Michel Liger-Belair of Burgundy.

What makes Alit unique is transparent, direct-to-consumer pricing. That is, having no middlemen and charge the end customer the ex-cellar price for the wine. Alit's team figured out the cost of making wine and arrived at a cost per bottle of $15. The bottle is marked up by $12.35 or 45 percent of the final bottle price that covers utilities, insurance, legal, compliance and marketing costs. Tarlov expects that about 25 percent profit will be left over for the winery.

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