Do More Expensive Wines Taste Better?
A research paper was published in the April, 2008 edition
of the American Association of Wine Economists
Journal titled, “Do More Expensive Wines Taste Better?
Evidence from a Large Sample of Blind Tastings.” The
authors (Robin Goldstein, Johan Almenberg, et al.)
found that individuals who are unaware of the price do
not derive more enjoyment from more expensive wine.
In a sample of more than 6,000 blind tastings, the correlation
between price and overall rating was small and
negative, suggesting that individuals on average enjoy
more expensive wines slightly less. For individuals
with wine training, however, there were indications of a
positive, or at any rate non-negative, correlation. The
results of the study indicate that both the prices of wine
and wine recommendations by experts may be poor
guides for non-expert wine consumers.